Student's Design is a Winner!
A City of Bristol College student has received a prestigious award in recognition of her exceptional and creative entry in this year’s Harleys Design Award.
Students of the Graphic Design with Interactive Multimedia course at the College were asked to create a new identity for Wesports new programme Talent Hubs, a venture that supports and inspires talented sports people between the ages of 12 and 15. The task given to the students was to develop an original brand and logo which could be used on the Talent Hubs website, promotional material, Wesport website and coach sports kit.
College student Barbara Szente won the award with her fresh and innovative design for the new identity of the Talent Hubs initiative.
“I had the idea for the concept at quite an early stage.
It was tough to come up with a campaign and keep it consistent, but luckily we always had feedback from the College. It was demanding but exciting at the same time.”
City of Bristol College course lecturer Alistair Myers, commented:
“The annual Harleys project always creates a buzz at the College, not to mention a healthy dose of friendly competition. The students rose to the challenge very successfully, many of them making some great advances in their concept development and technical skills.
I think that the winning design strikes a good visual balance between successfully communicating the Talent Hubs brand, using a strong logo, and incorporating a range of well crafted illustrative elements that will appeal to both young people and to their parents.”
Richard Colman, Coaching Development Manager at Wesports, comments:
“We felt that it was an excellent opportunity to gain some fresh new ideas to support the launch of a new project for Wesport.
It was overwhelming entering the room with all of the designs covering the walls on the presentation day. We were presented with some thoughtful and inventive concepts this year, and have been very impressed by the high standard of work received. We are extremely pleased with the winning design.”
Ken Hale, Creative Director at Harleys, commented:
“The Harleys Design Award allows students to gain valuable, real-life experience of what it’s like to work within a design agency. The work was judged according to three key criteria: creativity, relevance and execution. This year’s competition was tough, but Barbara certainly impressed the panel of judges on all counts with her innovative design.”
Barbara recently received her award at a lavish ceremony held by Wesport in Bristol, with former Olympian Kriss Akabusi as the Master of Ceremonies.
For more information on City of Bristol College’s Multimediacourses, visit www.cityofbristol.ac.uk