Sport England have awarded three more years of National Lottery funding to We Are Undefeatable, so it can continue driving meaningful change in physical activity levels among people living with long-term health conditions.
The campaign will also become further integrated within the Richmond Group of Charities over the next few years to more effectively achieve Sport England's shared goal of reducing inactivity among people with conditions such as diabetes, cancer, arthritis and Parkinson’s. Alongside this, the Richmond Group – the collaboration of 15 leading health and social care charities who lead the campaign – will also be continuing their wider system-influencing and policy work.
We Are Undefeatable has played a huge part in shifting the dial on helping people move more since its launch in 2019. Sport England's Active Lives surveys show there are around 450,000 people living with long-term conditions who are more active now than they were in 2019, with We Are Undefeatable’s relatable messaging, lived-experience storytelling.
At the heart of the positive shift since 2019 is the campaign’s focus on challenging misconceptions around who can get active, with its research showing 88% of people now agree that people with long-term health conditions can be physically active. And because the campaign has made movement feel more accessible, one in five people with long-term conditions have taken action as a result.
As an Active Partnership, at Wesport we have also been empowered by the campaign, promoting We Are Undefeatable’s messaging and assets to support our local population. There’s also been an upward trend in health professionals discussing physical activity with us and taking the messaging on board since the campaign began!