A new phase of the This Girl Can campaign has been launched!
Their most recent research shows that 2.4 million fewer women than men strongly agree they enjoy getting active – this is what they have called the ‘Enjoyment Gap’. The enjoyment gap matters because enjoyment is one of the primary drivers of activity; but it is not inevitable, we can and must close it.
How can you play your part?
This year, This Girl Can will focus on four key action areas that, if addressed, will help more women feel that getting active is a more satisfying, enjoyable experience. The aim is to make the sports and activity options available to women more social, suitable, self-affirming and safe. No one knows your organisation, your team, your members or your community better than you. This Girl Can need your help to make sports and activity feel more enjoyable for women.
How to get involved
The new campaign hub contains the latest insight, inspiring content, best practice case studies, practical advice and downloadable assets. All designed to help you create experiences that meet the needs of the women in your communities.