this girl can
This Girl Can is a celebration of active women who are doing their thing no matter how well they do it, how they look or even how red their face gets. This campaign was developed by Sport England in order to tackle the rising gender gap between the number of men compared to women who play sport and are physically active.
The aim of the national This Girl Can campaign was to show real women playing sport and being active.
They did this by using images that are the complete opposite of the idealised and stylised images of women we are so used to seeing. Alongside mantras that encouraged 13 million people to view the flagship This Girl Can film online.
the new 2017 advert
how to get involved
There are lots of opportunities to get involved with This Girl Can, helping to get other women active by sharing your activity through social media is a great start. Join the national conversation by following @thisgirlcanuk on Twitter and Instagram using #ThisGirlCan on your posts.
If you’re feeling inspired, take a look at our A–Z of Sport for all the information you need.