This Girl Can
This Girl Can is a celebration of active women who are doing their thing no matter how well they do it, how they look or even how red their face gets. This campaign was developed by Sport England in order to tackle the rising gender gap between the number of men compared to women who play sport and are physically active.
The aim of the national This Girl Can campaign was to show real women playing sport and being active.
They did this by using images that are the complete opposite of the idealised and stylised images of women we are so used to seeing. Alongside mantras that encouraged 13 million people to view the flagship This Girl Can film online.
how to get involved
There are lots of opportunities to get involved with This Girl Can, helping to get other women active by sharing your activity through social media is a great start. Join the national conversation by following @thisgirlcanuk on Twitter and Instagram using #ThisGirlCan on your posts.
If you’re feeling inspired, take a look at our A–Z of Sport for all the information you need.
get involved locally
Bristol City Council operate a fantastic website called Bristol Girls Can - they showcase real local women and girls from the Bristol community and signpost you to activities. The website also holds a great toolkit for clubs, organisations or community groups who are aiming to encourage more women and girls to attend their activities. In the toolkit you will find support on how to effectively use your social media, imagery of real women and support for planning sessions.
Wesport are always interested to hear about your sessions and showcase local opportunities - please contact us with your good news stories, activity tips or just tell us about a session you are running!
Contact Ruth, email: Ruth.Glanvill@wesport.org.uk or call: 0117 3286250