Our strategy


Our strategy for 2016-2020: Improving Lives sets out our future direction and how we will impact upon sport and physical activity in the West of England. To view our strategy please, Click Here and feel free to get in touch with us via info@wesport.org.uk to find out more information.

Here in the West of England we are proud that we have a greater number of people aged 14+ taking part in sport at least once a week than the national average; 39.0%¹ compared to 36.7%¹. However, this only represents a small number of the 1.1 million² people who live in the West of England. Of the 856,794 people aged 14+ approximately 50% do not participate in any sporting activities, an average of 17%³ of children in the West of England are classed as obese and in the less affluent areas people are more likely to be inactive. Over the next 4 years we aim to improve these figures and get more people taking part in sport.

our strategic priorities for 2016 - 2020

  • Be integral to, and embedded within, the local delivery landscape of sport and physical activity
  • Impact on long term behavioural change to increase regular participation in sport and physical activity
  • Continue to win the right to manage and deliver national programmes, effectively and efficiently
  • Diversify and increase funding to reinvest in achieving Wesport’s charitable purpose
  • Increase Wesport’s visibility, influence and profile


We have a 2020 vision:

We will contribute to Improving Lives in the West of England’ through championing, developing and delivering sport and physical activity

We have a mission to:

Create, Inspire and Empower through Sport and Physical Activity

We continue with our same team values:

Passion, Respect, Integrity, Diversity, Excellence

Collaboration is key:

We aim to build additional local, regional and national collaborations, finding ‘win – wins’ and mutual benefit that will enable more, and better, sport and physical activity. 



¹ according to Sport England’s Active People Survey 9 (2014-2015) results

² according to the 2011 Census

³ according to Public Health England’s area profiles 2015.